Category: History

Front and center to our strategy is a growth agenda based on delivering value at both ends of the spectrum. Our Food Flavors Division is built on our value chain of quality, high-end, business-to-business sector products where the market potential for unlimited growth is consistent with our parameters for sustainability with a diverse and expansive consumer base. Through our Lazeez brand of food flavors, we enable our customers to satisfy the palates of consumers of all ages.

A leap forward within our Specialty Chemicals Division, was our acquisition of a leading Construction Chemicals manufacturer in the Kingdom of Saudi Arabia to give The Industrial Group a leading role in the growing construction, maintenance and repair sectors. The acquisition of SAAF was a milestone achievement and represented a strategic fit with our Adhesives Technologies Division.

In keeping with our history of pioneering initiatives and building on our commitment to the business-to-business sector, we have kept our focus on providing performance and application driven products. The Group ventured into the Specialty Chemicals sector and launched the first adhesives technologies operation in the region, Ashwa Technologies.

Through this technology based sector, innovation and research and development became the center of our vision for growth. Today we are represented in this sector by our Ashwa brand with its stringent measures for quality.

The Industrial Group made an informed commitment early on to provide packaging solutions that are environmentally friendly and adhered to that philosophy by continuously offering paper packaging in all of its forms through our brand naturepak.

Over the years our packaging solutions have created a value proposition in appeal, durability and ease of use for a wide range of products serving a multitude of customers

Following the insurmountable success of the food packaging line, The Industrial Group expands into industrial packaging, and experiences ever-growing demand. The Group began catering to the country’s biggest airlines, banks and organizations.

The Industrial Group emerges as a result of the vision of our late founder, Sheikh Ali Al Banawi, who recognized Packaging represented a fundamental segment to every consumer.